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WEEKLY MINUTES: BUSINESS ADVICE ON SCALING TO A DIGITAL PLATFORM an Interview with Rachel Robinson

Sit down with Brandon Williams and Rachel Robinson, co-founder of Dot Com Therapy, as they discuss taking a face-to-face service online.

Dot Com Therapy is a service provider for speech therapy, occupational therapy and mental health services that are provided via online video conferencing.

Rachel talks about some of the challenges and advice from her experience of taking a service that is typically, exclusively face-to-face and move it to a digital platform. Here are some of the highlights:

  • After developing the concept and idea, Rachel and her Co-Founder Emily Purdom set out to pilot it. Rachel advises to anyone moving to a digital platform to test your product or service! Make sure that it is needed, or that it is a solution to a problem that people are looking for.
  • Surround yourself with, hire or contract with people that can provide the expertise or services that you cannot. For example, Rachel and Emily weren’t as comfortable in ‘business’ matters, so they went out and found a CEO and COO to take over that part of the business where they weren’t as knowledgable.
  • Know what your strengths and your weaknesses are and fill in where necessary.
  • Network, not only with friends, but with others in the community and take advantage of startup groups and resources that are out there to help you succeed. Some mentioned were 1 million cups and the Doyenne Group.

Learn more about Dot Com Therapy at http://dotcomtherapy.com/.

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